Historically, a Creative Director determines the creative vision for a brand or project.  Luckily, in my case, Atomic has been a family that has helped me to manifest my vision.

The Bent skis owe their existence to a combined effort featuring athletes, designers, product developers, engineers, marketing and brand teams.  My skis have maintained a cohesive look and feel as my unified creative vision has aligned a wide range of people who have offered valuable input.  This new role shouldn’t look much different to the past 14 years of design and product development but I couldn’t be more honored, humbled and excited to take on this role and with it a larger voice in the brand.  My goal has always been to make my work with Atomic an authentic extension of my values as an artist and skier and my plan is to continue ensuring that the visuals, creative, design and messaging are on point and always evolving.